Data library

ModernLTV normalizes and transforms raw subscriber data into a proprietary library of behavioral attributes and risk factors that unlock actionable intelligence.

Attribute name

Definition

Value(s)

Source(s)

Total payments

Number of total payments as an active subscriber

10

Payments & billing

Tenure

Total months as active subscriber

12 months

Payments & billing

Monthly revenue

Average revenue per month as an active subscriber

$14.45

Payments & billing

Risk level

ModernLTV’s proprietary risk scoring that indicates the relative likelihood that the subscriber churns in the next 30 days.

High, medium, low

Payments & billing

Risk factors

Key variables that signal a higher likelihood to churn in the next 30 days based on ModernLTV’s proprietary predictive models.

Expired card on file

Payments & billing

Total revenue

Sum of all payments made as an active subscriber.

$143.57

Payments & billing

Number of payment methods

Number of unique payment methods on file.

3

Payments & billing

Payment methods

The default payment method used to pay subscription

Credit card, ACH, Debit card

Payments & billing

Total payment failures

The total number of times a subscriber has historically failed a payment attempt

5

Payments & billing

Number of discounts

The total number of unique discounts applied to the subscriber’s account

4

Payments & billing

Lifetime value

Estimated total revenue collected before subscriber churns

$134.45

Payments & billing

Lifetime

Estimated total months as an active before subscriber churns

12 months

Payments & billing

Dunning attempts

Total number of attempts to retry payment

5

Payments & billing