How RealDefense targets and retains high value customers with ModernLTV

About

RealDefense is a leader in consumer security, privacy, and productivity software and support services with over 3 million customers.

Industry

Consumer security, privacy, productivity

Company size

200+

Headquarters

Pasadena, CA

About

RealDefense is a leader in consumer security, privacy, and productivity software and support services with over 3 million customers.

Industry

Consumer security, privacy, productivity

Company size

200+

Headquarters

Pasadena, CA

Summary

As RealDefense grows largely through M&A, they face mounting challenges as the volume of customer data scales, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn.

Key Results

Reduced workflow from 7+ days to several minutes

Built and deploy 10+ new targeted segments

Enabled near real-time campaign targeting

The challenge

Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn. Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn. Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn. Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn.

The solution

MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools.

What's next

MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools.