Attribute name
Definition
Value(s)
Source(s)
Total payments
Number of total payments as an active subscriber
10
Payments & billing
Tenure
Total months as active subscriber
12 months
Payments & billing
Monthly revenue
Average revenue per month as an active subscriber
$14.45
Payments & billing
Risk level
ModernLTV’s proprietary risk scoring that indicates the relative likelihood that the subscriber churns in the next 30 days.
High, medium, low
Payments & billing
Risk factors
Key variables that signal a higher likelihood to churn in the next 30 days based on ModernLTV’s proprietary predictive models.
Expired card on file
Payments & billing
Total revenue
Sum of all payments made as an active subscriber.
$143.57
Payments & billing
Number of payment methods
Number of unique payment methods on file.
3
Payments & billing
Payment methods
The default payment method used to pay subscription
Credit card, ACH, Debit card
Payments & billing
Total payment failures
The total number of times a subscriber has historically failed a payment attempt
5
Payments & billing
Number of discounts
The total number of unique discounts applied to the subscriber’s account
4
Payments & billing
Lifetime value
Estimated total revenue collected before subscriber churns
$134.45
Payments & billing
Lifetime
Estimated total months as an active before subscriber churns
12 months
Payments & billing
Dunning attempts
Total number of attempts to retry payment
5
Payments & billing